Sponsored Products
Advertising
Advertising
Sponsored Products are ads inside a marketplace (bol, Amazon) that place your product higher in search results or on other product pages, paid per click.
You compete on keywords inside the platform, where visitors already have buying intent. Conversion rates run higher than external traffic, and so do the bids.
Steer on ACoS and your break-even per product. Split campaigns for brand terms, generic terms and competitor terms — they behave very differently.
In practice
Advertising a product with a weak page, few reviews or long delivery burns budget. Fix the basics first.
Related terms
- MarketplacesMarketplaces are platforms like bol, Amazon and Zalando where you sell through the platform's audience and checkout, paying commission per sale.
- ACoSACoS (Advertising Cost of Sale) is ad spend divided by the revenue those ads generate, as a percentage.
- CPCCPC is the price you pay per click on your ad. Your average CPC is ad spend divided by clicks.
- Product feedA product feed is a structured file with all your products and their data, used by platforms like Google Shopping and Meta to display your items.