Web performance

Website and technology

Website and technology

Web performance is the combination of speed, stability and responsiveness of your site, measured on real visitors and real devices.

Google looks at field data (CrUX) over the past 28 days, not one lab test. A perfect lab score means little if your visitors are on slow connections.

Treat performance as ongoing maintenance. Every new pixel, chat widget or video slider takes something off.

In practice

Improving performance without budget or an owner does not last: within six months the site is full of extra scripts again.

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