Mind map
Content and brand
Content and brand
A mind map is a diagram branching from one central topic into subtopics, to find structure in loose ideas.
Useful for content planning and site structure: you quickly see which topics belong together and where gaps are.
Add priority afterwards. A mind map makes everything look equally important, and it never is.
Related terms
- Content calendarA content calendar plans what you publish, when, for whom and with what purpose.
- Keyword researchKeyword research maps the words and questions your audience searches with, including how often that happens and how strong the competition is.
- Marketing planA marketing plan sets out your audience, the result you want, the channels and the budget — and how you measure whether it works.