Meta title
SEO and AI visibility
SEO and AI visibility
The meta title (title tag) is a page's title in the code; Google usually uses it as the blue headline in search results and the browser shows it in the tab.
Put the main subject first and keep it around 50 to 60 characters, or Google truncates it. Every page needs its own title — duplicates make search engines guess which page you mean.
Write for the click, not the engine. A title that recognises the searcher's question ("what does it cost", "in Eindhoven") usually beats one that just lists keywords.
In practice
Google rewrites titles that don't match the content or stuff keywords. An honest, specific title is more likely to stay.
Related terms
- Meta descriptionThe meta description is the short summary in a page's code that Google often shows as the descriptive text under the title in search results.
- SERPThe SERP is a search engine's results page: alongside blue links it holds ads, maps, videos, question boxes and AI answers.
- CTRCTR is the share of impressions that leads to a click: clicks divided by impressions.
- SEOSEO is the work that makes your pages findable in search engines without paying per click. It has three parts: technology, content and authority.
- Search intentSearch intent is what someone actually wants from a query: to learn something, compare options, navigate somewhere or buy.