Merchandising
E-commerce
E-commerce
Merchandising is selecting and presenting your range to help customers discover and buy products. Online, it includes product ranking, categories and recommendations.
In a physical shop, merchandising includes layout, window displays and product placement. In an online store, it concerns category pages, search results, collections and product presentation. You decide what is visible, where it appears and how you explain the range.
You can use rules to prioritise products with sufficient stock or highlight a seasonal collection. Some systems combine those decisions with search and purchase behaviour. AI can help, but is not a requirement.
Merchandising is broader than recommendations. Recommendations are one way to show products; merchandising also covers assortment, ordering and presentation. Putting a high-margin product first is not always sensible if it does not match the query.
Tip
Review your store with a specific customer question in mind. Check that the first products are relevant and available, not just the ones you would most like to sell.
Related terms
- RecommendationsRecommendations suggest products or content that may suit you. In an online store, they can appear as alternatives or complementary items.
- AI SearchAI Search uses AI to match queries with information. It can power an online store's search function or a search service that generates answers.
- E-commerceE-commerce covers everything around selling products or services online: the store, payment, stock, shipping and the service afterwards.