LinkedIn Ads(LinkedIn advertising)
Advertising
Advertising
LinkedIn Ads is LinkedIn's advertising platform, reaching professional audiences by attributes such as job title, industry and company size.
Campaigns are built in Campaign Manager: pick an objective, define the audience, choose an ad format and set budget and schedule.
Formats range from image, video and carousel to Document Ads, Message Ads and Lead Gen Forms — forms that open inside LinkedIn pre-filled with profile data.
Click prices are usually higher than on search or consumer platforms, so judge on cost per lead relative to order value, not on click price.
In practice
Audiences that are too small. Below a few thousand people, frequency climbs and costs rise without teaching you anything.
Related terms
- CPLCPL (cost per lead) is what you pay on average for one lead: ad spend divided by the number of leads it produced.
- TargetingTargeting is deciding who sees an ad or message: based on keyword, interest, behaviour, location, attributes or your own customer lists.
- Lead generationLead generation is attracting people or companies who show interest and leave their details, so sales can act on them.
- CampaignA campaign is a set of connected activities with one goal, one message and a start and end date — online, offline or both.