Lean
Strategy and planning
Strategy and planning
Lean is a way of working centred on customer value and removing everything that doesn't contribute to it: waiting, rework, overproduction.
Marketing has the same wastes as manufacturing: approval rounds stalled for days, content nobody uses, reports nobody reads.
Start with the lead time of one process, say briefing to publication, and take the waiting out of it.
Related terms
- Six SigmaSix Sigma is a method for reducing variation and defects in processes using data and statistics, aiming for predictable quality.
- DMAICDMAIC is the standard improvement cycle: Define, Measure, Analyze, Improve, Control — scope the problem, measure, find causes, improve and sustain.
- Gantt chartA Gantt chart is a plan in bars: every task gets a start date, an end date and a place on the timeline, including dependencies.