MQL and SQL
Email and CRM
Email and CRM
An MQL is a lead marketing considers interested enough to follow up; an SQL is a lead sales has reviewed and judged worth pursuing.
The distinction only helps when both teams share one written definition. Otherwise marketing delivers what it likes and sales complains about quality.
Measure the flow between the steps: how many MQLs become SQLs, how many SQLs become customers. That shows immediately whether you need more leads or better ones.
Related terms
- LeadA lead is someone who has shown interest and left contact details, for example through a form, call or download.
- Lead scoringLead scoring assigns points to leads based on who they are and what they do, so you can prioritise follow-up.
- FunnelA funnel is the model describing the path from unknown visitor to customer in steps, with a share dropping off at each step.