HubSpot
Email and CRM
Email and CRM
HubSpot is a CRM platform with hubs for marketing, sales, service, content and operations, all running on the same contact database.
Its strength is marketing and sales working in one system: email, forms, deals and reporting share the same data without connectors between separate tools.
Pricing scales with marketing contacts and tier (Starter, Professional, Enterprise). Model your contact count two years out before you commit.
In practice
An implementation without clean data and clear owners produces an expensive address book, not a CRM.
Related terms
- CRMA CRM is the system where you keep customers, contacts, deals and all communication, so everyone sees the same state of play.
- Marketing automationMarketing automation sends messages and triggers tasks automatically based on behaviour or data, such as a sequence of emails after a download.
- Lead scoringLead scoring assigns points to leads based on who they are and what they do, so you can prioritise follow-up.
- LeadA lead is someone who has shown interest and left contact details, for example through a form, call or download.