Hotjar
Conversion and UX
Conversion and UX
Hotjar is a behaviour insight tool: heatmaps, session recordings, funnels and short surveys or feedback widgets on your site.
Hotjar is strongest at the question behind your numbers. Recordings show where people hesitate or get stuck, and polls let you ask visitors directly.
It is not an A/B testing tool: use Hotjar to find what to change, then test that change in a testing tool. Mind privacy — mask fields with personal data and document what you record.
In practice
Collecting hundreds of recordings nobody watches. Watch with intent: one page, one funnel step, ten recordings, and write down what you see.
Related terms
- Crazy EggCrazy Egg shows how visitors use your pages — heatmaps, scrollmaps, click reports and session recordings — plus basic A/B testing.
- A/B testIn an A/B test you show two versions of a page or element to comparable groups of visitors and measure which performs better on one predefined goal.
- CROCRO is conversion rate optimisation: getting more out of the traffic you already have through research and experiments.