Crazy Egg
Conversion and UX
Conversion and UX
Crazy Egg shows how visitors use your pages — heatmaps, scrollmaps, click reports and session recordings — plus basic A/B testing.
Its strength is looking before you test. You see where people click, how far they scroll and where they drop off, which gives you a reason to run a test that matters.
As a testing tool it is basic compared to dedicated platforms: limited targeting, personalisation and statistics. Treat it as an addition, not a replacement.
In practice
Reading heatmaps as proof. They show what happens, not why — the conclusion comes from a test or a customer conversation.
Related terms
- HotjarHotjar is a behaviour insight tool: heatmaps, session recordings, funnels and short surveys or feedback widgets on your site.
- A/B testIn an A/B test you show two versions of a page or element to comparable groups of visitors and measure which performs better on one predefined goal.
- CROCRO is conversion rate optimisation: getting more out of the traffic you already have through research and experiments.