Google Shopping
E-commerce
E-commerce
Google Shopping is the product ad format with image, price and shop name that appears above or beside search results and on the Shopping tab.
Unlike search ads you do not bid on keywords: Google matches your product data to a query. You supply that data as a product feed in Merchant Center — title, description, image, price, stock, GTIN and shipping.
Feed quality is your main lever. Clear titles with brand, type and size, sharp images and accurate price and stock largely decide whether you show and at what cost.
Alongside paid placements there are free listings on the Shopping tab. Campaigns usually run through Performance Max or standard Shopping campaigns, with bidding aimed at a return target.
In practice
Setting the feed up once and forgetting it. Disapproved products, stale prices and out-of-stock items quietly remove you from the results.
Related terms
- Product feedA product feed is a structured file with all your products and their data, used by platforms like Google Shopping and Meta to display your items.
- ROASROAS is revenue generated by your ads divided by what you spend on them. A ROAS of 4 means €4 revenue per euro spent.
- Performance MaxPerformance Max is a Google Ads campaign type that covers every channel from one campaign: Search, Shopping, YouTube, Display, Discover, Gmail and Maps.
- E-commerceE-commerce covers everything around selling products or services online: the store, payment, stock, shipping and the service afterwards.