Google Business Profile(GBP)
SEO and AI visibility
SEO and AI visibility
A Google Business Profile (formerly Google My Business) is the free listing that makes your business visible in Google Search and Maps, with hours, photos, services and reviews.
For local visibility the profile often matters more than your website: many searchers call or get directions without ever clicking through. Completeness, categories and accurate hours weigh heavily.
Reviews and replying to them are part of the upkeep. Ask for them systematically after delivery and answer every one, including the critical ones.
In practice
A profile filled in once and then ignored fades. Outdated hours or a wrong address cost customers immediately.
Related terms
- Local SEOLocal SEO is being findable for searches with a location or a 'near me' intent, both in regular results and in the map block.
- Google MapsGoogle Maps is the mapping service where local businesses appear; in Search you see those results as the map block with three businesses.
- SEOSEO is the work that makes your pages findable in search engines without paying per click. It has three parts: technology, content and authority.