ERP(ERP)
Website and technology
Website and technology
An ERP system runs the processes behind the scenes: stock, purchasing, orders, invoicing and sometimes production.
For webshops the ERP–shop integration is decisive: correct stock, prices and delivery times prevent cancellations and complaints.
Integration almost always takes longer than expected. Start with the data customers see, then extend.
Related terms
- CRMA CRM is the system where you keep customers, contacts, deals and all communication, so everyone sees the same state of play.
- APIAn API is an agreed way for two systems to exchange data, for example your webshop passing orders to your accounting software.
- Product feedA product feed is a structured file with all your products and their data, used by platforms like Google Shopping and Meta to display your items.