Employer branding
Content and brand
Content and brand
Employer branding is your brand as an employer: why someone wants to work for you and stay, made visible in your communication and hiring process.
It works like commercial marketing: audience, proposition, proof and channels. Here the proof is your own team.
The biggest gain usually isn't campaigns but fundamentals: an honest job ad, a fast process, and colleagues telling how it really is.
Related terms
- Brand identityBrand identity is how your brand looks, sounds and behaves: logo, colours, typography, imagery, language and how you treat customers.
- Brand awarenessBrand awareness is how far your audience knows your brand and mentions it spontaneously when thinking about your category.
- PositioningPositioning is the place you occupy in your audience's mind: who you're for, how you differ, and why that difference matters.