Business Model Canvas(BMC)
Strategy and planning
Strategy and planning
The Business Model Canvas is a nine-block framework that captures on one page how your organisation creates, delivers and captures value.
The nine blocks: customer segments, value proposition, channels, customer relationships, revenue streams, key activities, resources, partners and cost structure.
The value is in the conversation it triggers. Fill it in with the team and look for the blocks you disagree on — that is usually the real question.
In practice
A canvas is a snapshot, not a plan. Without decisions and owners it stays a poster on the wall.
Related terms
- BHAGA BHAG (Big Hairy Audacious Goal) is one large, concrete long-term goal — often 10 to 25 years out — that guides all smaller choices.
- Value propositionA value proposition is the promise in one or two sentences: who you're for, which problem you solve and why you're credible at it.
- SWOT analysisA SWOT analysis puts strengths and weaknesses (internal) next to opportunities and threats (external), so you can make choices that match what your organisation can actually deliver.
- Marketing planA marketing plan sets out your audience, the result you want, the channels and the budget — and how you measure whether it works.