Customer journey
Content and brand
Content and brand
The customer journey is the route someone travels from first contact to customer and beyond, including every touchpoint along the way.
Where the funnel is your measurement structure, the journey describes the customer's perspective: where they look, who they consult, which doubts surface when.
Map it with real input — sales calls, support questions, search queries — and attach one fitting action per stage. Offering everything at once doesn't work.
Related terms
- FunnelA funnel is the model describing the path from unknown visitor to customer in steps, with a share dropping off at each step.
- Buyer personaA buyer persona describes a typical buyer: their role, goals, doubts and the questions they ask before deciding.
- AttributionAttribution assigns the value of a conversion to the channels and touchpoints that preceded it.