SEO advice

In short: good SEO advice tells you why your website is not being found, or not well, where the biggest opportunities are and in which order to tackle them. That includes GEO: making sure AI search engines such as Google's AI Mode and ChatGPT understand you and mention you. After our advice you can get started yourself, or have us do (part of) the work.

As an SEO agency from Eindhoven, we do not hand you an eighty-page report with three hundred 'issues'. We look at what delivers the most in your situation and explain why. That can be a short session or a more extensive analysis. We decide together which format fits.

What is SEO advice?

SEO advice is a well-founded plan to make your website easier to find in the unpaid search results. It answers three questions: where you stand now, where the gains are and what to do first.

SEO stands for search engine optimization. It is not about tricks, but about four things that fit together:

• Technology — can search engines find, read and index your pages?
• Content — is there a page for every important search query that genuinely answers it?
• Authority and trust — do you show that you know what you are talking about, and do others refer to you?
• Measurement — do you know which searches bring in visitors, enquiries and revenue?

What SEO involves

These are the areas we review in SEO advice. Not everything matters equally in every situation; making that choice is the advice.

Search queries and search intent

We map what your audience actually searches for, and what they want from that search: information, comparison or purchase. A page that gives the wrong answer to the right search term rarely ranks.

Technology

Indexing, crawlability, page speed, mobile display, internal links, canonicals, redirects and structured data (schema). These are often the areas that quietly cost traffic without anyone noticing.

Structure and content

Which pages do you have, which are missing, and which compete with each other for the same search term? We check whether your copy answers the visitor's question directly and shows real knowledge and experience behind it.

Authority and trust

Mentions and links from other relevant websites, reviews, clear information about who is behind the site and consistent business details. Google calls this E-E-A-T: experience, expertise, authoritativeness and trustworthiness.

Local visibility

If you want to be found in your region, your Google Business Profile, address details and local pages count. Read more about local SEO and being found in your region.

Measuring and reporting

Search Console and analytics set up properly, so you steer on clicks, enquiries and revenue per topic rather than on individual rankings.

Conversion

Attracting visitors is half the work. If a page ranks well but nobody takes action, there is still something to gain in copy, layout and next step.

From SEO to GEO: being found in AI search engines

GEO stands for generative engine optimization: making sure AI search engines understand and trust your content and cite it as a source. More and more people ask an AI their question instead of clicking through ten links.

That applies in the Netherlands too. On 8 October 2025 Google introduced AI Mode in Google Search in Dutch, alongside the AI Overviews above the regular results. People also use ChatGPT, Perplexity and Gemini to search and compare.

The good news: GEO is not a separate discipline next to SEO. In its own guidance on AI features and your website, Google says no special optimization is needed; the same foundations of good SEO apply. What does shift is where the emphasis lies:

• Answer first — AI systems pick up a short, self-contained answer more easily than a conclusion at the bottom of a long text.
• Clear definitions and structure — headings that follow the question, lists, tables and steps.
• Demonstrable experience — your own insights, examples and sources. Generic text that already exists everywhere adds nothing for an AI.
• Recognisable as a source — a consistent name, clear 'about us' information and mentions on other websites.
• Technically readable — pages that load and read without problems, with correct schema.

To learn what changes and what stays the same, read is SEO dead, or is it turning into GEO?

How our SEO advice works

1. Introduction and goal — what do you want to achieve, for whom, and what already works?
2. Analysis — technology, content, search queries, competition and measurement, using tools we work with every day.
3. Prioritising — what delivers the most for the least effort, and what can wait?
4. Explaining — we go through the advice together, so you understand why something matters.
5. Your choice — you get started yourself, you have us do it, or a combination.

After the advice: do it yourself or have it done

We are happy for you to continue on your own after our advice. Many improvements are perfectly doable yourself once you know what and why. We give you the knowledge, priorities and, where needed, the tools.

• Do it yourself — you get a clear plan and we are available for questions or a second opinion. Read more about doing it yourself or having it done.
• Have it done — we carry it out: technology, content, structure and measurement.
• Together — you handle the content, we handle the technology. Or the other way round.
• Someone in your team — if you need extra hands for a while, a freelance SEO specialist can join.

When should you choose an SEO agency?

An SEO agency makes sense when your website is not delivering the traffic or enquiries you expect, when you are planning a new website or migration, or when you lack the knowledge or time in-house. Especially with a migration: without proper guidance, traffic is often lost.

What we tell you honestly:

• Nobody can guarantee a top position. Google says so itself in its SEO Starter Guide. Anyone who promises it is selling something else.
• SEO does not work overnight. Need results quickly? Then ads are often a better addition. Read more about what an SEA agency does.
• Not every problem is an SEO problem. Sometimes it is the offer, the price or the website itself. If so, we tell you.

What to look for when choosing an SEO agency

• Explanation instead of jargon — do you understand the subject better after a conversation?
• Priorities instead of lists — a long list of errors is not advice.
• Steering on results — clicks, enquiries and revenue, not just rankings.
• You remain the owner — Search Console, analytics and your website are in your name.
• No ranking guarantees — and no promises of quick results.
• Attention to AI search engines — is GEO included, or only classic rankings?

Frequently asked questions

What is the difference between SEO advice and an SEO agency that does everything?

With SEO advice you get a well-founded plan with priorities and carry it out yourself. An SEO agency can also carry out that plan. With us, both are possible, as well as a mix.

What is GEO and do I need it?

GEO (generative engine optimization) is about being found and mentioned in AI search engines such as Google's AI Mode and ChatGPT. It builds on good SEO: clear answers, demonstrable experience, structure and a technically healthy website.

Can I get started myself after the advice?

Yes. We explain what to do and why, in the order that delivers the most. If you get stuck, you can always ask us for help or a second opinion.

What does SEO advice cost?

That depends on your website, your goals and how deep the advice needs to go. In a first conversation we discuss which format fits and what that means.

Can you guarantee a top position in Google?

No. Nobody can. What we can do is explain where the opportunities are, what you depend on and how to measure progress.

Want to know more?

• SEO specialist: what the role involves and how to choose the right one
• SEO tools compared: Semrush, Ahrefs and Mangools
• SEO for Shopify and SEO for WordPress
• Content marketing: content that gets found and delivers
• Websites: a site that is easy to find from the ground up

Need SEO advice? Book a strategy session

Tell us where you stand and what you want to achieve. Together we look at where the opportunities are and what you can do yourself.