WhatsApp marketing
Email and CRM
Email and CRM
WhatsApp marketing means serving and reaching customers through WhatsApp Business: support, order updates and — with consent — offers.
Open rates are high, but so is the irritation threshold. Prior consent and easy opt-out are conditions, not formalities.
Service messages (delivery, appointment, question) usually outperform promotional blasts.
Related terms
- Opt-inAn opt-in is the active permission someone gives to receive commercial messages. With a double opt-in they confirm it once more by email.
- Marketing automationMarketing automation sends messages and triggers tasks automatically based on behaviour or data, such as a sequence of emails after a download.
- SegmentationSegmentation splits your audience or email list into groups with similar characteristics or behaviour so you can communicate more precisely.