Varify
Conversion and UX
Conversion and UX
Varify is an A/B testing and personalisation tool that lets you build page variants in a visual editor. We are a Varify partner.
You place a script on your site, build a variant on top of your existing page in the editor and measure which version performs better on the goal you set. It also supports split-URL tests and showing variants to a segment of your visitors only.
Since May 2026 there is a separate Shopify app that lets you add and test components inside the checkout. That used to be hard, because the Shopify checkout was practically closed without Shopify Plus.
Tip
Before buying any testing tool, check whether you have enough conversions to prove a difference. A few hundred conversions a month on the page you test gives results you can act on.
Related terms
- A/B testIn an A/B test you show two versions of a page or element to comparable groups of visitors and measure which performs better on one predefined goal.
- ConversionA conversion is an action you defined as valuable: an enquiry, purchase, download or phone call. The conversion rate is the share of visitors who take it.
- E-commerceE-commerce covers everything around selling products or services online: the store, payment, stock, shipping and the service afterwards.