Triple Whale
Measurement and data
Measurement and data
Triple Whale is an e-commerce analytics and attribution platform that brings ad spend, orders and margin from multiple channels into one dashboard.
It combines data from Shopify, Meta, Google and TikTok with its own attribution based on first-party pixels and post-purchase surveys.
The value is a daily view of profit per channel. Don't expect exact numbers: like any attribution model it is an estimate you read next to GA4 and your bookkeeping.
In practice
Triple Whale, GA4 and the ad platforms never match. Pick one source for decisions and use the rest as a check.
Related terms
- AttributionAttribution assigns the value of a conversion to the channels and touchpoints that preceded it.
- ROASROAS is revenue generated by your ads divided by what you spend on them. A ROAS of 4 means €4 revenue per euro spent.
- E-commerceE-commerce covers everything around selling products or services online: the store, payment, stock, shipping and the service afterwards.
- GA4GA4 is the current version of Google Analytics. Everything is recorded as an event, instead of pageviews with separate goals as in Universal Analytics.