Media mix
Advertising
Advertising
The media mix is how your budget is split across channels: search, social, email, display, offline and everything between.
A healthy mix contains channels that harvest demand (search ads, SEO) and channels that create it (social, video, PR). Harvesting alone stalls once existing demand runs out.
Shift budget on marginal return: what the next euro delivers in this channel, not what it delivered on average.
Related terms
- Share of voiceShare of voice is your share of all visibility in a category: which part of the ads, search results or conversations is about you.
- Marketing planA marketing plan sets out your audience, the result you want, the channels and the budget — and how you measure whether it works.
- AttributionAttribution assigns the value of a conversion to the channels and touchpoints that preceded it.