Internal links
SEO and AI visibility
SEO and AI visibility
Internal links are links between pages on your own site. They move visitors along and show search engines which pages matter and what they cover.
The anchor text — the words you link on — carries context. 'Read more' says nothing; 'what a brand book costs' says exactly what the target page is about.
A new page nothing links to is effectively on its own. When you publish, add it to at least two existing, genuinely related pages.
Related terms
- CrawlingCrawling is a search engine fetching your pages by following links. No crawl means no index, and no index means no ranking.
- SEOSEO is the work that makes your pages findable in search engines without paying per click. It has three parts: technology, content and authority.
- Search intentSearch intent is what someone actually wants from a query: to learn something, compare options, navigate somewhere or buy.