Interim
Strategy and planning
Strategy and planning
Interim means temporary: someone fills a role in your organisation for a defined period — during illness, parental leave, an open vacancy or a project that needs extra steering.
The difference from a freelance assignment is the role, not the contract. An interim marketer takes responsibility inside the team — meetings, planning, steering agencies and specialists — where a specialist usually delivers one defined job.
Interim works when three things are agreed up front: why the role exists, what must be in place at the end, and who takes it over. Without the last one the knowledge leaves when the period does.
Typical situations: bridging until a permanent hire starts, building or restructuring a marketing team, guiding a migration or campaign period, or adding senior steering to a team that mainly executes.
In practice
Using interim without handover. A strong period without documentation and trained people means a drop as soon as the interim leaves.
Related terms
- Done for youDFY (done for you) means an agency or specialist executes the work while you review the results. The middle path is DWY (done with you): they set it up, you take it over.
- KPIA KPI is a number you steer on because it links directly to a goal, such as qualified enquiries per month or cost per customer.
- BriefA brief is the assignment on paper: goal, audience, message, constraints and exactly what you expect as output.
- Marketing planA marketing plan sets out your audience, the result you want, the channels and the budget — and how you measure whether it works.