Brief
Content and brand
Content and brand
A brief is the assignment on paper: goal, audience, message, constraints and exactly what you expect as output.
A good brief states what is not allowed, not just what is. That saves most of the revision rounds.
Name one decision-maker. Work that passes five opinions rarely gets better and always gets slower.
Related terms
- Content calendarA content calendar plans what you publish, when, for whom and with what purpose.
- Tone of voiceTone of voice is how your brand writes and speaks: word choice, form of address, sentence length and what you deliberately don't say.
- CopywritingCopywriting is writing with a purpose: text that explains, convinces and leads to an action, in the reader's language.