Target audience
Strategy and planning
Strategy and planning
Your target audience is the group of people or companies you want to reach, described by characteristics, situation and buying behaviour.
Describing an audience by age and region alone is too crude. What you need is the trigger: which problem or moment makes someone start looking?
The sharper the audience, the cheaper your marketing. You stop paying for reach that was never going to buy.
Related terms
- Buyer personaA buyer persona describes a typical buyer: their role, goals, doubts and the questions they ask before deciding.
- SegmentationSegmentation splits your audience or email list into groups with similar characteristics or behaviour so you can communicate more precisely.
- PositioningPositioning is the place you occupy in your audience's mind: who you're for, how you differ, and why that difference matters.