Which online marketing mix fits your goals?
Six questions, no email address. You immediately get a split across SEO, paid search, content, email and social — including the first step we would take.
Answer all six questions and your mix appears here.
Want your outcome reviewed?
Send your mix along and we will tell you honestly whether it adds up — even if the answer is “sharpen your offer first”.
Why a mix and not a single channel
The question "should we do SEO or Google Ads?" almost never produces the best answer. Channels reinforce each other: ads show within weeks which message works, content turns that into lasting visibility, email extracts more from people you already know, and social makes your brand recognisable before anyone starts searching.
The split differs per situation. With existing search demand and urgency, you start with paid search and improve the page behind the click. Without search demand you start with content and social to create demand. If you already have a large customer list, the fastest gain is often in email and follow-up.
How to use the outcome
Treat the percentages as an attention split for the coming quarter, not a fixed budget model. Pick the focus, set one clear target on it, and keep a second channel running so you do not become dependent. Only add a third channel once the first two produce stable numbers.
Do not forget the conversion side
More traffic to a page that does not convince makes every channel more expensive. So always calculate one step further: how many visitors do you need, what is your current conversion rate and what happens if it rises by 20%? That is often cheaper than extra media budget — more on conversion optimisation.
Frequently asked questions about your marketing mix
How is the selector's advice calculated?
Every answer adds weight to the channels that suit that situation: search demand and urgency push towards paid search and SEO, an existing customer list towards email, and an unknown proposition towards content and social. The outcome is a percentage split meant as a starting point for your plan — not an exact budget allocation.
Is this a budget split or a time split?
Read it as attention: where you first put time, content and budget. In practice the ratio shifts each quarter based on results, season and your team's capacity.
Do I really have to invest in every channel?
No. On a limited budget, doing two channels well is almost always stronger than five channels half-heartedly. Start with the focus from your outcome and only add a channel once the first shows stable numbers.
How often should I revise my mix?
Once a quarter, based on cost per lead, conversion rate and revenue per channel. Making big changes in between makes it impossible to see which channel made the difference.
What if the outcome does not feel as expected?
That is usually informative: it typically means goal, timeline and budget do not yet add up. Fast results on a small budget with no existing search demand, for example, is a combination that rarely works. Review your offer and proposition first.
Continue reading about online marketing
Related pages and articles
- Online marketingSEO, SEA, social and content in one coherent approach.
- Channels comparedWhat SEO, paid search, content, email and social deliver and how long it takes.
- Setting and allocating budgetWhat a lead may cost, with benchmarks and a 70/20/10 split.
- SEA / Google AdsPaid search steered on return, not on clicks.
- Content marketingContent that ranks, explains and builds trust.
Questions, or just want to spar?
We're happy to think along — call, email or drop by in the heart of Eindhoven.