Webhook
Website and technology
Website and technology
A webhook is an automatic message one system sends another the moment something happens, for example 'an order was just placed'.
Where an API usually waits until you ask, a webhook pushes the event straight through. That makes integrations faster and avoids needless polling.
Always secure a webhook: verify the signature or a secret key, so not just anyone can push fake orders into your system.
Related terms
- APIAn API is an agreed way for two systems to exchange data, for example your webshop passing orders to your accounting software.
- Marketing automationMarketing automation sends messages and triggers tasks automatically based on behaviour or data, such as a sequence of emails after a download.
- CRMA CRM is the system where you keep customers, contacts, deals and all communication, so everyone sees the same state of play.