Looker Studio
Measurement and data
Measurement and data
Looker Studio (formerly Google Data Studio) is a free Google tool for building dashboards and reports that update automatically.
You connect sources like GA4, Search Console, Google Ads and Google Sheets and put the numbers that matter on one page. Other platforms connect via partner connectors.
Related terms
- GA4GA4 is the current version of Google Analytics. Everything is recorded as an event, instead of pageviews with separate goals as in Universal Analytics.
- Google Tag ManagerGoogle Tag Manager lets you manage tracking codes and pixels without changing your website every time.
- KPIA KPI is a number you steer on because it links directly to a goal, such as qualified enquiries per month or cost per customer.