OKR(OKR)
Measurement and data
Measurement and data
OKR is a goal-setting method: one clear objective with two to four measurable key results that prove you achieved it.
The difference with KPIs: a KPI is a gauge you track permanently, an OKR is an ambition for a quarter. They complement each other.
Limit the number. Three objectives per team per quarter is usually plenty; more objectives means no objectives in practice.
Related terms
- KPIA KPI is a number you steer on because it links directly to a goal, such as qualified enquiries per month or cost per customer.
- Marketing planA marketing plan sets out your audience, the result you want, the channels and the budget — and how you measure whether it works.
- BenchmarkA benchmark is a reference value you compare your performance against: your own history, competitors or an industry average.