Headless

Website and technology

Website and technology

Headless means the system where you manage content or products is separate from the layer that displays it; the two talk through an API.

The upside is freedom and speed: you can reuse the same content across a website, app and kiosk and build the frontend however you like. The downside is complexity and needing a developer more often.

For most SMB websites a well-configured standard system is wiser. Headless pays off at scale, across multiple channels, or with unusual performance requirements.

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