Engaged session
Measurement and data
Measurement and data
In GA4 an engaged session is a visit lasting over ten seconds, producing a conversion, or viewing at least two pages. Its inverse is the bounce rate.
This definition is more precise than the old bounce rate, which labelled every single-page visit a failure — even when someone read your article for five minutes and found their answer.
Use engagement as a quality signal per channel and per landing page, not as a KPI by itself. Traffic that stays long but never converts is still the wrong traffic.
Related terms
- GA4GA4 is the current version of Google Analytics. Everything is recorded as an event, instead of pageviews with separate goals as in Universal Analytics.
- ConversionA conversion is an action you defined as valuable: an enquiry, purchase, download or phone call. The conversion rate is the share of visitors who take it.